Content quality guidelines
At Yahoo, we’re focused on delivering the Web’s best search experience, full of relevant, high-quality content. Yahoo Search Content Quality Guidelines are designed to help make sure that poor-quality pages don’t degrade the Yahoo Search experience.
These are the kind of Web pages Yahoo wants to include in its search results.
- Original and unique content of genuine value.
- Pages designed primarily for people, where search engine considerations are a secondary concern.
- Hyperlinks intended to help people find interesting, related content.
- Metadata (including title and description) that accurately describes the contents of a Web page.
These are the types of content that Yahoo does not want included in search results.
- Pages that harm the accuracy, diversity or relevance of search results.
- Pages dedicated to redirecting the user to another page (doorway pages).
- Multiple sites or pages offering substantially the same content.
- Sites with numerous, unnecessary virtual hostnames.
- Pages produced in great quantities, which have been automatically generated or which are of little value (cookie-cutter pages).
- Pages using methods to artificially inflate search engine ranking.
- The use of text or links that are hidden from the user.
- Pages that give the search engine different content than what the end user sees (cloaking).
- Sites excessively cross-linked with other sites to inflate a site's apparent popularity (link schemes).
- Pages built primarily for the search engines or pages with excessive or off-topic keywords.
- Misuse of competitor names.
- Multiple sites offering the same content.
- Sites that use excessive pop-ups that interfere with user navigation.
- Pages that seem deceptive, fraudulent, or provide a poor user experience.
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