Content quality guidelines

At Yahoo, we’re focused on delivering the Web’s best search experience, full of relevant, high-quality content. The Yahoo Search Content Quality Guidelines are designed to help make sure that poor-quality pages don’t degrade the Yahoo Search experience.

High-quality content

These are the kind of webpages Yahoo wants to include in its search results.

  • Original and unique content of genuine value.
  • Pages designed primarily for people, where search engine considerations are a secondary concern.
  • Hyperlinks intended to help people find interesting, related content.
  • Metadata (including title and description) that accurately describes the contents of a webpage.

Low-quality content

These are the types of content that Yahoo does not want included in search results.


  • Content that harms the accuracy, diversity, or relevance of search results.
  • Pages using methods to artificially inflate search engine ranking.
  • Multiple websites or webpages offering substantially the same content.
  • Webpages produced in great quantities, which have been automatically generated or which are of little value (cookie-cutter pages).
  • Misuse of competitor names.
  • Webpages that seem deceptive, fraudulent, or provide a poor user experience.

Specific problems

  • Websites with numerous, unnecessary virtual hostnames.
  • The use of text or links that are hidden from the user.
  • Websites excessively cross-linked with other sites to inflate a site's apparent popularity (link schemes).
  • Pages built primarily for search engines or webpages with excessive or off-topic keywords.
  • Websites that give search engines different content than what the end user sees (cloaking).
  • Pages dedicated to redirecting the user to another page (doorway pages).
  • Websites that use excessive pop-ups that interfere with user navigation.