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Complaint Feedback Loop program

Yahoo Mail offers a free Complaint Feedback Loop program to help email senders minimize complaint rates. If you participate, Yahoo Mail forwards complaints from our users about emails sent from your organization.

Yahoo Mail Complaint Feedback Loop program goals

This program aims to help senders:

  • Understand what Yahoo Mail users think of their messages.
  • Take corrective action to minimize the complaints generated by their mailings.
  • Improve their sending reputation.

Eligibility to participate in the Yahoo CFL program

To be eligible, email senders must:

Sign up or update your CFL

Fill out a new CFL application to enroll in the program, or to update an existing CFL.

Verification Email

You'll need to do this to complete the verification process, which is necessary to activate any domain for the feedback loop. To complete your registration, you'll need to enter the code you received in the verification email that is sent to:

  • postmaster@(your domain)


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