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How linked brokerage accounts work with Yahoo Finance

Yahoo has partnered with Yodlee so you can link your online brokerage account within Yahoo Finance. If you have a supported brokerage account, you can link it to your Yahoo Finance account.

The brokerage linking feature is available on all Yahoo Finance platforms in the US only.

Is Yahoo a broker dealer?

No, Yahoo is not a broker dealer. Yahoo provides a user interface to allow you to link your brokerage account directly from our apps and websites.

What is the difference between My Portfolio and a linked brokerage account?

'My Portfolio' is the name for the Yahoo Finance toolkit that enables you to follow the collected stocks you are interested in tracking, by the creation of watchlists, multiple portfolios you can build based on your actual, potential, or fantasy holdings, and linked brokerage account portfolios (as applicable). A linked brokerage account is one of the reference points we use in creating your My Portfolio aggregation of stocks you are interested in. You do not need to have a linked brokerage account to benefit from the My Portfolio tools.

Does Yahoo save my portfolio data?

Yahoo will save your portfolio data to improve your product experience, reduce latency, show your balance and holdings data in our products and send you breaking news or important alerts about your positions. To learn more about your privacy related to usage of this service, please see the Yahoo privacy policy.

How does Yahoo access my brokerage account to link it?

Yahoo has partnered with a company called Yodlee, which collects and transmits brokerage account holdings and balances. For more information regarding Yodlee, please see https://www.yodlee.com/.

Does Yahoo save my brokerage login credentials or security questions?

No, neither Yahoo nor Yodlee stores your broker login credentials or security questions. Yodlee passes your credentials to your broker for authentication. To learn more about Yodlee's privacy and security practices, please see their data promise.