Yahoo! Search Marketing
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Yahoo! Search Marketing Help
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Sponsored Search
Understanding the Basics
Search engine marketing and Sponsored Search account basics for first-time advertisers.Using the Application
This provides Help information for each of the screens that you work with when you log in to your Sponsored Search user interface. These are the topics that you see when you click on Help from within your Sponsored Search account.
Navigating Your Account
A screen-by-screen how-to guide that provides inside information on getting the most from your ads.Improving Your Results
Detailed tips and optimization strategies tailored for specific account objectives and industries.
Advanced Topics
Advanced features that are currently available to our higher spending advertisers only. When your account reaches a certain spend level, these features can be enabled in your account.FAQs
Answers to Frequently Asked Questions about the management of a Sponsored Search account.
NEW!
Yahoo!-Google Search Marketing Agreement. In June, Yahoo! and Google announced a non-exclusive agreement between the two companies. Click on the links to Learn more about the agreement, read the original press release and see the frequently asked questions about the agreement. 
Get the inside scoop! Our Smart Start Guide for new advertisers can assist you as you manage your search marketing account. The guide also includes tips and best practices to help you spend wisely. Training
Archived webinar training and self-guided tutorials to help you increase your expertise and the performance of your ads.