What are Demographics Reports?
Yahoo! Web Analytics can provide you with detailed demographic and geographic data: countries, regions, cities, zip codes, area codes (US only), as well as NAICS (North American Industry Classification System) and DMA/MSA codes. Using demographic drill downs you can easily find which segments convert best or you can break down, for example, the CPA (Cost per Action) or ROAS (Return on Ad Spend) metrics by any geographic segment.
Available Demographics Reports
The following Demographic Reports are available:
This information is especially useful if you intend to optimize your marketing expense through search engines’ geographic targeting options.
- Time Zones
- Areas of the World
- Region/State code
- Zip Code (US & Canada only)
- Area code (US & Canada only)
- DMA (US only)
How to Use the Information in a Demographics Report?
It is always important to know as much as possible about your online customers. Demographic information will give you an insight into the profile of your customer and help you target your marketing accordingly. Say, for example, you have a retail outlet in New York and an online store. Information on the visitors to your website can help you with both these ventures. If you have a large number of visitors to the online store whose operating system language is Spanish, perhaps it might be worth considering creating a Spanish version of the site to capitalize on this. Or, you may opt to run promotions online, which may be claimed in your retail outlet to increase foot traffic there.