Reports
Yahoo! Web Analytics provides reports that contain data based on a variety of metrics. The available reports include Traffic, Demographic, Content, Navigation, Marketing, System and Interest Groups.
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Overview
The Yahoo! Web Analytics reporting interface provides you with powerful and flexible reporting options that help you analyze your site's traffic.
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Managing Reports
Customize report data by selecting segments or applying filters to returned results. Use color coding to make the display of your results more meaningful. Bookmark, export or email your reports.
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Dashboards
Dashboards provide real time snapshots of key metrics. Yahoo! Web Analytics contains pre-configured dashboards that you can customize by adding or removing items, or you can create your own custom dashboard. Dashboards you create appear in the navigation menu to the left of your reports.
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Summaries
Summary reports provide information about your website's performance. They contain summaries of traffic, sales, campaign, conversion and merchandise data. Like Marketing reports, Summary reports are useful for identifying trends when visitors come to your site.
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Traffic Reports
Yahoo! Web Analytics maintains a database of your visitor web traffic statistics and provides various detailed traffic reports on demand for your review. Traffic reports provide information about various aspects of visitor traffic to your site and contain data about page views, visits, visitor details, and traffic hours.
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Demographics Reports
Demographic reports provide detailed geographic data on visitors to your web site, such as your visitors' countries, regions, cities, zip codes, area codes (US only) and DMA/MSA codes. The Demographics dashboard contains graphs, charts, and tables that provide a snapshot of characteristics of visitors to your web site.
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Content Reports
Content reports provide information about aspects of your website’s performance based on the site’s content. It contains data about pages, document groups, directories, and downloads. These metrics allow you to track types of data or specific pages visitors are most interested in when visiting your web site.
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Navigation Reports
Navigation reports provide information about how visitors progress through your web site. It contains data about entry pages, bounce rates, exit pages and path analysis.
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Marketing Reports
Marketing reports provide information about your website's performance. It contains useful data about sales, merchandising, campaigns, conversions, search engines and demographics.
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System Reports
System reports provide information on the technical specifications of visitors to your web site. It contains data about standards that are used by your visitors for settings such as browser and connection type, operating systems and screen resolution.
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Interest Group Reports
Interest reports provide insight into how visitors track web properties and interact with Yahoo! content. It contains data about what engages or diverts the visitors who arrive to your site and the Yahoo! properties which are most popular amongst visitors to your site.