Each Yahoo! Web Analytics account is provisioned with forty-nine custom actions (i.e., you define these actions according to the objectives of your website) and six pre-defined actions:
- Sale - Action 01
- Product View: PRODUCT_VIEW
- Add to Cart: ADD_TO_CART
- Internal Search: INTERNAL_SEARCH
- Pending Sale: PENDING_SALE
- Cancelled Sale: CANCELLED_SALE
These actions are especially designed to be used for the merchandising tracking, order reconciliation and internal search tracking.