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Yahoo! Web Analytics > Yahoo! Web Analytics Resource Center > FAQs > Audience Definition Segments

What is the source of truth for the size of segments exported to RMX?

Last Updated: May 24, 2011
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Visitors qualified in Yahoo! Web Analytics will become an addressable segment on Right edia. However, Yahoo! Web Analytics does not report the actual reach or frequency of this segment.

The unique visitor count found when initially defining the segment in Yahoo! Web Analytics should serve as a reference only as to whether this addressable market is roughly 10, 10,000, or 10,000,000 visitors.

The destination ad channel, such as RightMedia, is the source of truth for ad serving reach metrics.

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