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How can I change the search terms for which my URL is displayed?

Search Submit Express provides simple submission for placement in the algorithmic search results. Where Search Submit Express URL's show up is determined by the Yahoo! Search Engine. If you want more control of the specific queries in response to which your site is displayed, you may want to consider our Sponsored Search product. The differences between Search Submit Express and Sponsored Search may be summarized as follows:

  • Search Submit Express:
    1. URL submitted to program
    2. Web site content receives quality review
    3. Listings are automatically generated by search engine
    4. Listings appear in the algorithmic main body of search results
    5. Search engine determines appropriate search terms and rank for which your URL is displayed
  • Sponsored Search:
    1. Advertising listing submitted to program
    2. Listing receives editorial review
    3. Advertiser writes listing title and description
    4. Listings appear in the special Sponsored Search Results section of search results page
    5. Advertiser selects search terms for which listings appear, with rank determined by competitive bidding

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