| Learn about: | The Keyword Editorial Guidelines | Selecting Keywords | The Keyword Details Page | Keyword Match Types | Working with Keywords at the Account-level | Related Resources |
Keyword Editorial Guidelines
Keywords must be related directly to the content, purpose and theme of your site.
Choose keywords that:
In addition, if you choose keywords that describe compatible parts or accessories designed for office equipment or cell phones, keep in mind the following:
Ring Tone Providers
To reduce the potential negative impact to Yahoo! advertisers and to improve user experience, ring tone ads are limited to search terms that contain modifiers specifically relating to the service they provide. For example: queries that include the words “ringtone," "tone," "background" or the name of the ring tone provider (e.g. “blinko”).
View all Editorial Guidelines here