A campaign contains one or more ad groups sharing the same budget, schedule and geo-targeting criteria. A campaign is typically created to support a particular marketing goal. Click the "+Create Campaign" button from the Dashboard or Campaigns tab to access the Create a Campaign page which outlines the eight steps to set up a new Campaign. They are:
Considerations When Creating a New Campaign
- Geo-targeting
- Daily spending limits
- Schedules
To get started with the first step of creating a new campaign, click the Get Started button on the Create a Campaign page.
- You should monitor the performance of your Content Match campaigns to determine whether or not it effectively supports your advertising goals. You may find it useful to start with a single Content Match Campaign with lower bids, then monitor it over time before creating additional Content Match campaigns.
Next: Creating and Working with Campaigns: Enter a Campaign Name and Specify Geo-Targeting