Learn about:	Creating a New Campaign	Entering a Campaign Name and Targeting	Creating an Ad Group and Specifying Distribution Tactics	Choosing Keywords	Setting Your Ad Group Bid	Creating Your Ad	Reviewing Your Ad Group
	Budgeting and Scheduling Your Campaign	Reviewing and Activating Your Campaign	Campaign Bulk Import	The Campaign Details Page	Campaign Settings	Related Resources

Creating a New Campaign

A campaign contains one or more ad groups sharing the same budget, schedule and geo-targeting criteria. A campaign is typically created to support a particular marketing goal. Click the "+Create Campaign" button from the Dashboard or Campaigns tab to access the Create a Campaign page which outlines the eight steps to set up a new Campaign. They are:

1. Enter a Campaign Name and Specify Targeting
2. Create an Ad Group and Specify Targeting and Distribution Tactic
3. Choose Keywords
4. Set You Ad Group Bid
5. Create Your Ad
6. Review Your Ad Group
7. Budget and Schedule Your Campaign
8. Review and Activate Your Campaign

Considerations When Creating a New Campaign

• You may want to create separate campaigns for components of your business requiring distinct:

• Geo-targeting
• Daily spending limits
• Schedules

• Additionally, campaigns using the Content Match tactic should be managed separately from campaigns using the Sponsored Search tactic.

• You should monitor the performance of your Content Match campaigns to determine whether or not it effectively supports your advertising goals. You may find it useful to start with a single Content Match Campaign with lower bids, then monitor it over time before creating additional Content Match campaigns.

To get started with the first step of creating a new campaign, click the Get Started button on the Create a Campaign page.

Next: Creating and Working with Campaigns: Enter a Campaign Name and Specify Geo-Targeting