Webinar Archives
Yahoo! recently rolled out a series of "webinars" to help advertisers learn important information about the account upgrade. These sessions provided an in-depth overview of the account upgrade process and the enhanced account interface, as well as a forum for advertiser questions. We encourage you to listen to one or all of the webinars in this archive.
LEGAL DISCLAIMER: The information contained in the Chat window of these webinars is for general guidance only. Please refer to the published materials in this Help Center or in the Yahoo! Search Marketing Application Help to find information and procedures regarding our features.
| Webinar | Length | Brief Description | Format | Link to Download |
| Key Terms and Account Structure | 55 mins | An overview of key terms in sponsored search and the account structure. | HTML |
View Webinar View Slides |
| Creating a New Campaign | 84 mins | Walks you through the 8 steps to create a new campaign to meet your business goals. | HTML |
View Webinar |
| Keyword Tips and Best Practices | 32 mins | This webinar covers expanding the number of your keywords is an important approach to increase your number of prospective customers. | HTML |
View Webinar View Slides |
| Quality Index, Bidding and Forecasting | 64 mins | Find out how to improve your quality index, so you can be rewarded with higher placement in search results and a lower cost-per-click. Also, find out how to use forecasting tools to help you determine your bid amount on a keyword. | HTML |
View Webinar View Slides |
| Reporting | 43 mins | This webinar will highlight how to use and interpret key reports to help you manage your account. | HTML |
View Webinar View Slides |
| Ad Testing | 52 mins | An overview of ad testing in Y!SM Sponsored Search and how to get the most out of this feature. | HTML |
View Webinar View Slides |
|
Account Walk Through Pt.1 Account Walk Through Pt.2 |
20 mins 43 mins |
A two-part comprehensive walk through of the account interface. This includes descriptions of tabs, fields, and how to use features. | .wmv | View Webinar (1) View Webinar (2) |
| Ad Ranking Overview | 14 mins | An overview of ad ranking in Y!SM Sponsored Search and how to get the most out of this feature. | .wmv |
View Webinar |
| Campaign Optimization | slides only | An overview of Campaign Optimization and Full Analytics. Campaign Optimization and Full Analytics are advanced features that are currently available to our higher spending advertisers only. When your account reaches a certain spend level, these features can be enabled in your account. | View Slides | |
| Pricing Update Webinar - NEW! | 59 mins | This webinar covers minimum bids for Sponsored Search no longer being fixed at $.10. Your new Sponsored Search minimum bids can be lower or higher than $.10, depending on value and quality. In this webinar, we will walk you through the changes associated with the pricing update, provide an overview of new account features and functionality, and share best practices for keyword and quality management. We will also present sample scenarios of how your account might be affected, and best practices for working with minimum bids. | HTML | View Webinar |