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Editorial Guidelines
Unacceptable Content
As part of our commitment to provide the highest quality online experience, we may not accept ads containing or relating to certain products or services. These products or services include, but are not limited to, those covered in the policies listed below. Yahoo! reserves the right to reject or remove any ad at its discretion at any time.
| Adult/Sexual Content | We will not accept ads for sites promoting, having links to, depicting or providing how-to materials about pedophilia or other non-consensual content. |
| Areas of Questionable Legality | In addition to the policies listed above, we will not accept ads for sites that offer products or services of questionable legality. For example, Cuban cigars, Ephedra, falsely obtained passwords, pyramid schemes, non-FDA-approved HIV home test kits, etc. |
| Beating Drug Tests | We will not accept ads for sites that appear to facilitate the evasion of drug laws, such as sites promoting ways to "beat" a drug test. |
| Bypassing Copyright Protection | We will not accept ads for sites that offer or promote software that bypasses copyright protection. |
| Cable Descramblers | We will not accept ads for sites offering products that descramble cable and satellite signals in order to get free cable services. |
| Cigarettes | We will not accept ads that sell, facilitate the sale, or promote the sale of cigarettes. |
| Counterfeit Products | We will not accept ads for sites that offer counterfeit, fake or bootleg products, or replicas or imitations of designer products. |
| Data Collection | We will not accept ads for sites whose primary purpose is the collection of personally identifiable information to be used for consumer or promotional marketing, or related purposes. Nor will we accept ads for sites that link to or redirect to such sites. |
| Defamatory, Libelous, Threatening | We will not accept ads for defamatory, libelous or threatening sites. If the discussion contains racial or religious epithets, advocates doing physical harm to people or their property, or if it is unquestionably false on its face, we may decline such sites. We may also decline sites that advocate against any individual or group. |
| Drugs | We will not accept ads for sites that appear to facilitate the distribution, use or cultivation of illegal substances, substances of questionable legality or substances whose primary purpose seems to be recreational mind alteration. |
| Drug Paraphernalia | We will not accept ads for the sale of drug paraphernalia, such as bongs, hookahs and herbal vaporizers. |
| Essay Writing Services | We will not accept ads that promote academic paper-writing services and the sale of pre-written essays, thesis and dissertations. |
| Fake IDs and Fake Diplomas | We will not accept ads that offer fake IDs, fake diplomas or education transcripts. |
| Firearms, Ammunition and Fireworks | We will not accept ads that offer or promote the sale of fireworks, firearms, or integral parts for these weapons. |
| Online Gambling |
We do not accept ads for sites that have online gambling as their central theme. Among such sites are those that accept wagers or require payment in exchange for the chance to win prizes, as well as sites that offer both information and links related primarily to the promotion of online gambling. If it comes to our attention that a site is soliciting users to participate in online gambling (including, without limitation, through email correspondence with users), we will terminate that site's listing. |
| Paid to Read/Click Sites | Sites that offer to compensate users for clicking on ads or offers, performing Web searches, viewing Web sites or reading e-mails, etc. |
| Peer-to-Peer | We will not accept ads for sites that provide access to peer-to-peer file sharing networks. |
| Prostitution | We do not wish to be associated with ads, sites or keywords that suggest the availability of prostitution services. |
| Suffering and Violence |
We will not accept ads for sites that advocate, glorify or promote the following:
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| Traffic Tickets | We will not accept ads for sites that offer products or promote ways to evade traffic tickets. |
| Usenet | We will not accept ads for sites that provide access to Usenet/Newsgroup content. |