Write clear, factual and objective ads that accurately describe what is offered on your site. When writing titles and descriptions, keep in mind the following:

• Clearly explain how your offer specifically relates to the keywords you have chosen. To improve your click-through rates, include the keyword in your title and description where possible.
• Accurately describe what the user will find at your site.
• Use correct spelling, punctuation and grammar.
• Use correct capitalization: title case for titles and sentence case for descriptions.
• Always write a short description. Ads written more concisely give users a better experience and generally get better results. Your ads may attract more interested prospective customers.
• If a brand is present in the keyword, include it in the title or description and indicate you sell or provide substantial information about the trademark-owner’s products or services.

Correct Ad Example:
Advertise With Us
Discover how to drive targeted customers to your site.

Why is this correct?
No spelling, casing, punctuation or grammatical errors; the words are clear, concise and objective.

Incorrect Ad Example:
Advertise with us
Discover How to Drive TARGETED CUSTOMERS To Your Site.

Why is this incorrect?
Title does not use title case and the description does not use sentence case; contains words in all caps.

• Do not use vulgar or obscene language.
• Do not include symbols, gimmicky language and superlatives ("world's greatest," "best," "cheapest").
• Do not include repetition of words and phrases ("Sale, sale, sale…").
• If your ad contains competitive claims, make sure your site, title and description all meet our Trademark Policy.
• Any special prices, discounts or free offers promoted in ads must be easily found on your site.
• Do not include phrases such as "click now" or "link here".

Correct Ad Example:
Send Flowers Today
We deliver fresh flowers to your doorstep. Next day delivery available.

Why is this correct?
No symbols, gimmicky language or superlatives. The purpose of the site is clear.

Incorrect Ad Example:
SAVE $$$ on GR8 Flower Deals
The best flower shop that delivers fresh flowers 2 your home. Next day delivery Guarantee!

Why is this incorrect?
Contains symbols, gimmicky language and superlatives.