Yahoo! has recently completed and published a summary of its click measurement process. Click measurement processes are applicable to ads delivered globally, via Yahoo! Sponsored Search and Content Match, to Yahoo! and its affiliate partner sites. The processes are accredited in the US by the Media Rating Council (MRC) to conform to the Minimum Standards for Media Rating Research and the Interactive Advertising Bureau's (IAB) Click Measurement Guidelines.

Download the Yahoo! Click Measurement Process - Description of Methodology