Use the Campaign Details page to view a list of all ad groups for the selected campaign. You can view campaign settings and make changes to one or more ad groups in the Campaign Details page.
The campaign’s status appears near the top of the Campaign Details page, showing the campaign’s current status information and whether or not the campaign is active. Next to this status information is a button that you can click to take action on the current status. For more information on statuses, refer to the Statuses topic.
Note: If a campaign is not active, then the title in the breadcrumb (the navigation path below the tabs at the top of the screen) appears in red text and the page background appears grayed out.
Select the View Alerts link to open the Alerts dialog box. In the Alerts dialog box, select the View All link to view all alerts in your account, or use the dropdown menu to select the type of alert to view. Select any alert in the Alerts dialog box to view detailed alert information and to take any necessary action.
Downloading a Campaign
For instructions on downloading campaigns, refer to the Downloading Component Data topic.
Changing Campaign Settings
In the Campaign Details page, click the Campaign Settings link to open the Campaign Settings page. This page contains the following information:
Delete Campaign – Delete this campaign.
Campaign General Information – Campaign name, status, and watch list status.
Campaign Budget and Schedule – Campaign budget, schedule, and optimization (on or off).
Campaign Optimization Guidelines – Campaign optimization guidelines and bid limits.
Campaign Geo-Targeting – Campaign geo-targeting preferences. By default, your ads may be displayed within your entire market.
Campaign Tactic Settings – Campaign Sponsored Search status and Content Match status and match type (standard or advanced).
Note: The Campaign Optimization Guidelines panel is only displayed if campaign optimization is available for your account.
Viewing and Changing the Campaign Daily Spending Limit
If campaign optimization is Off for the campaign, you may set a campaign daily spending limit. View your campaign daily spending limit on the Campaign Details page in the Campaign Performance panel. Click the Change button next to Daily Spending Limit to make changes.
Note: You may be charged up to 10% above your campaign daily spending limit.
Viewing and Changing the Campaign Monthly Budget
If campaign optimization is On for the campaign, you may set a campaign monthly budget. View your campaign monthly budget on the Campaign Details page in the Campaign Performance panel. Click the Change button next to Monthly Budget to make changes.
Note: You may be charged up to 10% above your campaign monthly budget.
Viewing and Changing the Campaign Schedule
Your campaign start and end dates are displayed on the Campaign Details page in the Campaign Performance panel. Click the Change button next to Schedule to make changes.
Changing Campaign Optimization Settings
Campaign optimization status is displayed on the Campaign Details page in the Campaign Performance panel. Click the Change button next to Campaign Optimization to make changes.
Note: Your bid limits are calculated once you turn campaign optimization on. You will see a message in the Campaign Optimization field informing you that optimization calculations are in progress. Once all calculations are complete, campaign optimization will be set to On.
To set a date range
Click the Campaigns tab. The Campaigns page opens.
Identify the campaign and click its link. The Campaign Details page opens.
Click the calendar icon to the right. The Select Date dialog box opens.
Select a start and end date.
Click Apply.
The dates you selected are applied to the Campaign Details page. The ad group statistics in the table and the campaign performance graph will only display data within the selected date range.
To view a performance graph
Click the Campaigns tab. The Campaigns page opens.
Identify the campaign and click its link. The Campaign Details page opens.
Set the graph date range using the calendar icons.
Select the type of graph to view from the Graph dropdown list. You may view the following graphs:
Impressions
Clicks
Conversions
Revenue
Cost
The table at the bottom of the Campaign Details page shows the ad groups that belong to the selected campaign. The information and features for these ad groups are the same as those found in the Ad Groups page, except that the ad groups shown here are limited to those that belong only to the selected campaign (conversely, the Ad Groups page shows all ad groups at the account level along with their respective campaigns).
For information on working with ad groups in the Campaign Details page, refer to the information found in the Ad Groups help topic.
To learn more about campaigns, see: