According to a 2007 survey conducted by BIGresearch on behalf of the National Retail Foundation, 84.5% of people polled planned to celebrate Mother's Day in 2007, with a total projected spend of $15.73 billion.

With 20% of consumers polled saying they plan to shop online--a figure that's continued to increase from the 16.9% who bought online in 2006--the data and best practices in our Mother's Day 2008 planning presentation may assist you as you prepare.