Yahoo! Advertising > Sponsored Search > Advertise Online
What Is Yahoo! Search Marketing and How Does It Work?
Last Updated: October 01, 2009
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Learn about: Yahoo! Search Marketing How Your Ads Can Display in Search Results with Sponsored Search Benefits of Sponsored Search How Your Ads Can Display on Partner Pages with Content Match Benefits of Content Match Related Resources





Yahoo! Search Marketing

With your Yahoo! Search Marketing account, you can advertise online—where more and more customers are going every day to learn about, shop for and buy products and services. Signing up for an account allows you to advertise your business in search results on Yahoo! and other popular sites in the Yahoo! distribution network.

Even if your business is a traditional brick-and-mortar store and you don’t sell anything online, you can still use our advertising distribution tactics, Sponsored Search and Content Match to attract potential customers to your business. Yahoo! Search Marketing can be beneficial to most businesses, whether you’re selling online products, promoting business services or providing media and information on your website.


Next: What Is Search Marketing and How Does It Work? – How Your Ads Can Display in Search Results with Sponsored Search
Sponsored Search is a pay-per-click ad distribution tactic that displays your ads in search results on the Yahoo! network for search queries related to your keywords.
Content Match is a pay-per-click campaign tactic that helps your ads appear throughout the Yahoo! distribution network. With Content Match, a number of variables can be used to determine your ad’s placement, including the content of your ad title, description and landing page, as well as user information, and other relevant data.
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