The Click Filter Report provides information about the number of clicks that our Click Protection System has identified as invalid, and as a result of this identification we did not charge you for.

The Click Filter Report is available in the same location as your other account reports--by clicking the Reports tab, then selecting the Click Filter link under the Traffic Quality Reports section from the menu on the left side of the screen.

The Click Filter Report shows information about filtered clicks, primarily:

• account associated with the click filter statistics
• clicks - number of times an ad is selected and charged to your account
• invalid clicks - number of clicks that were removed from your click total and not charged to your account
• invalid click rate (%) = number of invalid clicks / (total number of billed clicks + invalid clicks)

The Click Filter Report provides information for the time frame you designate on the number of clicks on your ads that our Click Protection System has identified as invalid, and, as a result, we did not charge you for. You can customize the report to include or exclude the following data columns:

• Impressions
• Clicks (billed clicks)
• Invalid Clicks
• Invalid Click Rate
• Click-through Rate (CTR)
• Cost
• Average Cost-per-Click (CPC)

Additionally, if you are using our analytics tools, you will also have the following columns available in the Click Filter Report:

• Assists
• Click Conversion Rate
• Conversions
• Cost per Conversion
• Revenue
• ROAS (Return-on-Ad-Spend)

You can choose to view this data across your entire account or by campaign, by distribution tactic, or by specifying certain campaigns by name via the search function. If you have multiple accounts, the report can display data from all of your accounts simultaneously.