Ask Yahoo! Search Marketing Help  
 
Enter keywords to search help.

Keyword Performance Report

Click to enlarge

The Keyword Performance Report gives you detailed data for your Sponsored Search keywords across a specific date range.

  1. To run this report, go to the Reports tab and select “Keyword Performance.”
    1. Select a date range for the report.
    2. Enter the keyword names by which you would like to filter the report (Note: if you leave the search box blank, you will get a list of all of your keywords).
    3. Click “Go.”

  2. The result will be the associated ad group, campaign, impression, click, click-through rate (CTR), average cost-per-click (CPC), cost and average position data for each of the keywords that met your filter and date requirements.
  3. To graph your results:
    1. Choose the graph type (bar or trend) and the metric you would like to graph.
    2. Select “update graph.”
  4. To download your report in CSV for Excel, CSV, TSV or XML, select “Download This Report.”

Was this article helpful?

Yes   No

Top Questions