The Keyword Performance Report gives you detailed data for your Sponsored Search keywords across a specific date range.
- To run this report, go to the Reports tab and select “Keyword Performance.”
- Select a date range for the report.
- Enter the keyword names by which you would like to filter the report (Note: if you leave the search box blank, you will get a list of all of your keywords).
- Click “Go.”
- The result will be the associated ad group, campaign, impression, click, click-through rate (CTR), average cost-per-click (CPC), cost and average position data for each of the keywords that met your filter and date requirements.
- To graph your results:
- Choose the graph type (bar or trend) and the metric you would like to graph.
- Select “update graph.”
- To download your report in CSV for Excel, CSV, TSV or XML, select “Download This Report.”