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The Performance Summary Report gives you access to impressions, clicks, click-through rate (CTR), average cost-per-click (CPC) and cost totals that you’ve generated with your campaigns, ad groups or keywords across a specific date range.

1. To run this report, go to the Reports tab and select “Performance Summary.”
1. Select a date range for the report.
2. Select the level (campaign, ad group or keyword), enter the campaign, ad group or keyword name and select the tactic (All, Sponsored Search or Content Match) for the report.
3. Click “Go.”
2. The result will be detailed impressions, click-through rate (CTR), average cost-per-click (CPC) and cost data for the level and tactic you specified.
3. To graph your results:
1. Choose the graph type (bar or trend) and the metric you would like to graph.
2. Select “update graph.”
4. To download your report in CSV for Excel, CSV, TSV or XML, select “Download This Report.”