Custom Keyword Bids

To set a custom keyword bid for multiple keywords at the same time:

1. Click the "Campaigns" tab.
2. Choose a campaign.
3. Choose an ad group.
4. Once you are on the Ad Group Details page, you will see the list of keywords associated with that ad group.
5. Check the box next to the keyword(s) you would like to set a bid for and click the "Set Keyword Bids" button.








Click to enlarge

6. You will be taken to the Set Keyword Bids page where you can enter a new bid for your keyword. Your bid is the maximum amount that you are willing to pay each time your ad is clicked. Please note that this new bid becomes a custom bid for the keyword and will override the default ad group-level bid for this particular keyword.
7. Once you have entered your bid, click the Save Changes button to activate the new bid.








Click to enlarge

Same Keyword Bids

To set the same bid for multiple keywords:

1. Click the "Campaigns" tab.
2. Choose a campaign.
3. Choose an ad group.
4. Once you are on the Ad Group Details page, you will see the list of keywords associated with that ad group.
5. Check the box next to the keywords you would like to set a bid for and click the "Bid" button.








Click to enlarge

6. You will see the "Set your keyword bids below." pop-up window that will give you the option to specify the following types of bids for your keywords. Your bid is the maximum amount that you are willing to pay each time your ad is clicked.
1. Use Default Bid: Apply the ad group bid to the selected keywords.
2. Specify Custom Bid: Enter a custom keyword bid for the selected keywords. Please note that this new custom bid will override the default ad group level bid for the selected keywords.
7. The Bid Range for Top Positions provides the most recent bid range that may make your ad eligible to be placed in the top position in search results for this keyword, or in the lowest position while still on the first page of results.
8. Once you have made your bid type selection, click the "Save Changes" button to activate your bid changes.








Click to enlarge