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Navigating Your Account
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Managing Keywords
Setting Keyword Status
Your keyword status determines whether your keyword is “on” or “off.” To set your keyword status:
- Click the "Campaigns" tab.
- Choose a campaign.
- Choose an ad group.
- Once you are on the Ad Group Details page, you will see the list of keywords in that ad group.
- Check the box next to the keyword(s) for which you would like to set the status. To select all of your keywords, select the box in the upper left next to the Keyword column. You can filter the list first (using the search box) to find the keywords you’re looking for.
- Click the "Pause" button if you want to temporarily pause your keyword, or
- Click the "Unpause" button if you would like to reactivate a keyword that has been 'paused'.
- You will then be given the option to confirm your changes.
The table below displays all available status for keywords in your account.
Keyword Status
| If your Keyword status is... | This means... |
| Campaign Deleted | The keyword is not active because its associated campaign has been deleted. This status is available by using the Advanced Search feature which allows you to review previous information and statistics about the deleted keyword. |
| Ad Group Deleted | The keyword is not active because its associated ad group has been deleted. This status is available by using the Advanced Search feature to review previous information and statistics about the deleted keyword. |
| Deleted | The keyword is not active because it has been deleted. |
| Paused | The keyword is not active because it has been manually paused. |
| Editorial Pending | The keyword is being reviewed for compliance with editorial guidelines. |
| Editorial Declined | The keyword has been declined because it does not comply with editorial guidelines. |
| Editorial Declined, Change Requested | The keyword has been declined because it does not comply with editorial guidelines. However, you have requested a change, which is currently under editorial review. |
| Editorial Removed | The keyword or ad has been removed from the ad group because it does not comply with editorial guidelines. |
| Inactive, Bid Too Low, Min Bid: $x.xx | Your keyword’s minimum required bid has been updated and your keyword is now inactive. You will have to increase your keyword bid to your minimum required bid in order for your keyword status to change to ‘Active.’ |
| Ad Group Paused | The keyword is not active because its associated ad group has been paused. |
| Campaign Paused | The keyword is not running because its associated campaign has been paused. |
| Campaign Scheduled | The keyword is not currently active because its associated campaign is not active but is scheduled to become active at a future start date. |
| Campaign Expired | The keyword is no longer active because its associated campaign’s scheduled end date has passed. |
| Pending Inactive, Bid Too Low, Min Bid: $x.xx | The keyword is currently active. However, your minimum required bid for the keyword has been increased to an amount higher than your keyword’s current bid, and the keyword will soon become inactive. You will have to increase your keyword bid to your minimum required bid in order for your keyword to remain active. |
| Active, New Min Bid | Your keyword’s minimum required bid has been updated and your keyword is now active. Previously, the keyword was inactive because its bid did not meet your required minimum bid. However, your minimum required bid for the keyword has since been reduced below your keyword’s current bid amount causing your keyword to become active. Soon, this status will display as ‘Active.’ |
| Active, Change Declined | The keyword is active, but your requested change to the keyword has been denied for editorial reasons. |
| Active, Change Requested | The keyword is active, but your requested change to the keyword is currently undergoing editorial review. |
| Active | The keyword is currently active. |