To add keywords:

1. Click the "Campaigns" tab.
2. Choose a campaign.
3. Choose an ad group.
4. Once you are on the Ad Group Details page, you will see the list of keywords in that ad group.
5. To add keywords to this ad group, select “+ Add Keywords.”

Three Ways to Add Keywords

Clicking on the “+Add Keywords” link displays a dropdown menu with three options for adding keywords:

• Quick Add – allows you to quickly enter up to 500 keywords or keyword phrases. You may enter one keyword or phrase per line, up to 100 characters in length. A counter displays how many keywords you’ve entered of your 500 keyword limit.


• Choose from List – generates keyword suggestions based on existing information about your ad group. Simply click the checkboxes next to the keywords you want to add and save your changes.


• Research Keywords – takes you to the Choose Keywords screen where you continue to have the ability to enter words or phrases that describe the products or services offered by your website; then, our system will offer keyword suggestions. This feature also enables you to enter your site’s URL; then, our system will “crawl” the page and offer keyword suggestions.

Adding Relevant Keywords

Adding relevant keywords to your ad groups is an important part of managing your campaigns. We’ve included step-by-step instruction to assist you as you select keywords to add from the Choose Keywords page:

1. You will be taken to a page where you can find additional keywords for your ad group. Alternatively, if you know the keywords that you would like to add, enter them into the Select Keywords box on the right and click “Save Changes.”


2. In the Find Keywords field, enter one or more words or phrases that best describe the products or services that you offer.


3. Optional: Next, enter your web site URL. The URL should be related to the offerings your ad group represents.


4. Optional: Next, enter the phrases that the keywords must contain, and the negative words you want to exclude from the list that will be displayed.


5. Select “Get Keywords.”


6. The list of suggested keywords that match your parameters will appear.


7. Optional: To refine the list further, click the Refine this List button.


8. The keyword list with refining options will pop up. Refine the list by selecting the “Include” or “Reject” options that indicate the words that are more or less relevant to your ad group.


9. Click the Get More Keywords button and review the new keywords in the list.


10. You may also choose to use the Add Excluded Words function if you are using the Advanced match type and would like to prevent your ads from being displayed when the search query includes those excluded terms.


11. Click the Save Changes button to add these keywords to your ad group.