A campaign contains one or more ad groups sharing the same budget, schedule and geo-targeting criteria. A campaign is typically created to support a particular marketing goal.

To create a new campaign:

1. Go to the Campaigns tab.
2. Select “+ Create Campaign”.








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3. You will be taken to the Create a Campaign page. This page outlines the steps you will need to take to set up a new Campaign. This article will walk you through each of these steps. To create a campaign, click the "Get Started" button.








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Enter Campaign Name and Specify Geo-Targeting

4. You will be taken to a page where you will need to:
1. Enter a campaign name (we recommend that you be as descriptive as possible).
2. Enter any relevant descriptions for this campaign.
3. Choose your geo-targeting preferences for this campaign. Geo-targeting allows you to target your ads to potential customers located or interested in particular geographic areas within the market selected for your account.¹ For example, if your business sells real estate within the state of California and you select California as a geo-targeted region, your ads may be shown to potential customers located in California who search on your keywords, as well as to search users who may be located outside of California but enter search terms that contain your keyword and the geo-modifier “California.”
1. Select “Entire Market” if you would like traffic from the country or multi-country region in which you are advertising.
2. Select “Specific Regions” if you would like to specify a geographic region from which you would like to receive traffic. You will have the option to target by state or city and surrounding area, also known as designated market area (DMA®) in the U.S.² Once you select an option, a list of areas will be generated along with a map. Select the areas you would like to receive traffic from and click the "Select Tactic" button.






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Create an Ad Group

5. You will now need to create an ad group for your campaign.
1. Enter an ad group name (we recommend you be as descriptive as possible).
2. Select the distribution tactic(s), such as Sponsored Search and/or Content Match. Sponsored Search displays your ads for related search queries. Content Match displays your ads on content pages containing articles, reviews, news or other information. You may select either or both.
3. If you have selected Sponsored Search as a distribution tactic, select a match type.
1. Advanced: Ads that use the Advanced match type are displayed for a broader range of searches relevant to your keywords, titles, descriptions and/or web content.
2. Standard: Ads that use the Standard match type are displayed for exact matches to your keywords, as well as for singular or plural variations and common misspellings.
4. When you’re done, click “Choose Keywords.”








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Choose Keywords

6. On the Choose Keywords page, you can find keywords for your ad group using the Find Keywords wizard.
• Additionally, if you know the keywords you would like to add, enter them into the Selected Keywords window on the right and click “Next: Bid.”
7. To use the Find Keywords wizard, enter one or more words or phrases that best describe the products or services that you offer.
8. Optional: Enter your web site URL. The URL should be related to what your ad group represents.
9. Optional: Enter the phrases that the keywords either must contain or must not contain.
10. Click “Get Keywords.”








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11. You will receive a list of suggested keywords that match your parameters.








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12. Optional: If you would like to refine the list further, click the Refine this List button. This option gives you the ability to select or reject keywords based on their relevance to your ad group. You will then be able to get more keywords that match your refinement criteria.








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13. Select the relevant keywords from the list by checking their boxes and clicking the Add Keywords button to add them to your ad group. You may conduct a new search to get more keyword suggestions.
14. You may also choose to use the Add Excluded Keywords function if you are using the Advanced match type and would like to prevent your ads from being displayed when the search query includes certain terms.
15. When you’re done, click “Next: Bid.”








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Set Your Ad Group Bid

16. This page will allow you to set a:
1. Sponsored Search Bid: The maximum amount you are willing to pay for a Sponsored Search click in this ad group.
2. Content Match Bid: The maximum amount you are willing to pay for a Content Match click in this ad group.
17. To get an estimate of how many clicks you might expect for any particular bid, enter a Sponsored Search or Content Match bid and click “Estimate.”
18. You will then be able to see the estimated monthly clicks, estimated average position and share of available clicks associated with that bid. You will also see the estimated average CPC (cost-per-click) for that bid.
19. You can continue to experiment with different bids until you are satisfied with the estimated number of clicks, average position, share and average CPC (cost-per-click) you can expect. To experiment, enter a bid and click “Estimate”, or use the bar on the slider graph to the right to change your bid.
20. Once you are satisfied with your bid, click “Write Ad.”








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Create Your Ad

21. On the “Create Your Ad” page, you will be prompted to provide a:
1. Title
2. Short Description and/or
3. Long Description
4. Destination URL
5. Display URL (The default URL for your account will appear here. If you wish, you can instead enter a specific display URL for this ad group.)
6. Ad Name
22. Preview your ad in the Ad Preview section.
23. Tip: If you're unsure about what to write when creating your ads, take a look at what other advertisers are saying in their ads. Click a keyword in the Keyword list to view up to six ads containing that keyword.
24. You can use the “Insert Keyword” feature for your title and/or description. Learn more about Insert Keyword.
25. Once you have entered in your Ad Details, click “Save”
26. The ad is then displayed in the Saved Ads list.
27. To create another ad, start over at step 21.
28. If you are finished writing ads, click Next: Review.



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Review Your Ad Group

29. You now have the option to review all of the elements that you associated with your ad group in the preceding steps. If you would like to change anything, just select the item and you will be taken to the appropriate page.
30. If you would like to create another ad group for this campaign, click the Create Another Ad Group button. If you are satisfied with this ad group and would like to complete the campaign creation process, click the Budget and Schedule Campaign button.








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Setting a Campaign Budget and Schedule

31. You have the option to specify the maximum³ you would like to spend on your campaign each day. You can also get an estimate of how many daily impressions and clicks you can expect to receive for that budget by clicking the Estimate button. You will also get an estimate of how many impressions and clicks you will miss for that budget level. Please remember that these are estimates only and are not guarantees.
32. You must schedule a start date and end date for your campaign. You can specify “no end date” if this is an ongoing campaign.
33. Once you are satisfied with your campaign budget and schedule, click the "Activate" button.








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Review and Activate Campaign

34. This page allows you to review all of the elements of your campaign that you have set up. If you would like to change any of these elements, click the appropriate Edit button.
35. If you are satisfied with your campaign, click “Activate Campaign” to activate the campaign on the start date you specified.⁴








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¹ Please note that geo-targeting accuracy is not guaranteed and may vary depending on the level of targeting selected, as well as other factors.

² DMA® is a registered service mark of Nielsen Media Research, Inc., and is used pursuant to a license from Nielsen Media Research, Inc., all rights reserved.

³ Please note that you may be charged up to 10% above your monthly spend cap. Charges exceeding 10% of the account daily spending limit may be eligible for a refund.

⁴ Your ads and keywords will be submitted for editorial review prior to activation.