This function allows you to find specific ad(s) or filter your ad group lists based on certain criteria (e.g., ad groups with a low click-through rate).
To search for a particular ad group or set of ad groups:
- Click the "Campaigns" tab.
- Choose a campaign.
- Here, you will see the list of the ad groups in that campaign.
- To search for a particular ad group in the campaign, simply type all or part of the ad group name into the search box and click “Search.”
- If you would like to conduct an advanced search for your ad groups, select the drop-down arrow next to the “Search” button and select “Advanced Search.”
- Then, you will be able search by ad group name, watch list, status, alerts, tactic, average CPC (cost-per-click),
impressions,
CTR (click-through rate), clicks and cost.
- After you enter in the relevant search criteria and click “Search,” you will get a list of all the ad groups that meet these criteria.
Note: You also have the ability to conduct a search for campaigns, ad groups,
keywords and ads using the Search function located at the top of each page within the Campaigns tab.