To create a new ad group within a campaign:

1. Click the "Campaigns" tab.
2. Choose a campaign.
3. Once you are on the Campaign Detail page, select “+ Create Ad Group.”








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4. You will be taken to the Create an Ad Group page. On this page:
1. Enter an ad group name.
2. Select the distribution tactic(s).
1. Sponsored Search displays your ads for search queries related to your keywords.
2. Content Match displays your ads on content pages with articles, reviews, news or other information relevant to your titles and descriptions.
3. If you have selected Sponsored Search as a distribution tactic, select a match type.
1. Advanced: Ads that use the Advanced match type are displayed for a broader range of searches related to your keywords, titles, descriptions and/or web content.
2. Standard: Ads that use the Standard match type are displayed for exact matches to your keywords, as well as for singular or plural variations and common misspellings.
4. When you’re done, click “Next: Choose Keywords.”








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Choosing Keywords
5. On the Choose Keywords page, you can find keywords for your ad group using the Find Keyword panel.
• Optional: If you know the keywords you want to add, enter them into the Selected Keywords window on the right and click “Next: Bid.”
6. To use the Find Keyword panel, enter one or more words or phrases that best describe the products or services that you offer.
7. Optional: Enter your web site URL. The URL should be related to the offerings your ad group represents.
8. Optional: Enter the phrases that the keywords must contain, or must not contain.








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9. Click “Get Keywords” and the suggested keywords that match your parameters will appear.








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10. Optional: If you would like to refine the keywords further, click “Refine this List.” This gives you the ability to select or reject keywords based on their relevance to your ad group. You will then be able to get more keywords that match your refinement criteria.








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11. Select the relevant keywords from the list by checking their boxes, and click the Add Keywords button. Or, you may conduct a new search to get more keyword suggestions.
12. You may also use the Add Excluded Words function if you are using the Advanced match type and would like to prevent your ads from being displayed when the search query includes those excluded terms.
13. When you’re done, click “Next: Bid."








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Bidding
14. The Set Your Ad Group Bid page will allow you to set a:
1. Sponsored Search Bid: The maximum amount you are willing to pay for a Sponsored Search click in this ad group.
2. Content Match Bid: The maximum amount you are willing to pay for a Content Match click in this ad group.
15. To get an estimate of how many clicks you might expect for any particular bid, enter a Sponsored Search or Content Match bid and click “Update Estimates.”
16. You will then see the estimated monthly clicks, estimated average position and share of available clicks associated with that bid. You will also see the estimated average CPC (cost-per-click) for that bid. Please remember that these are estimates only, and are not guarantees.
17. You can continue to experiment with different bids until you are satisfied with the estimated number of clicks, average position, share and average CPC you can expect. To experiment, enter a bid and click “Estimate” or slide the bar on the graph to the right to change your bid.
18. Once you are satisfied with your bid, click “Next: Write Ad.”








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19. On the Create Your Ad page, you will be prompted to provide a:
1. Title
2. Short Description
3. Long Description
4. Destination URL
5. Display URL (The default URL for your account will appear here. If you wish, you can instead enter a specific display URL for this ad group.)
6. Ad Name
20. You can preview your ad in the Ad Preview window on the right side.
21. Optional: Select any keyword under “Preview Live Ads” to view ads currently appearing with the selected keyword.
22. You may also use the insert keyword feature for your title, short and long description. To learn more, view our Insert Keyword article.
23. Click “Done” to activate your ad group. If you would like to put more ads in this group, you can do so from the Ad Group Details page. To learn more, view our Creating Ads article.








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