Yahoo! Search Marketing
>
Yahoo! Search Marketing Help
>
Sponsored Search
>
Navigating Your Account
>
Managing Ad Groups
Setting Ad Group Status
Your Ad Group Status indicates whether your ad group is “on” or “off.” To set your ad group status:
- Click the "Campaigns" tab.
- Choose a campaign. Here, you will see the list of ad groups in that campaign.
- Check the box next to the ad group for which you would like to set the status.
- Click the "Pause" button if you want to temporarily pause your ad group,or
- Click the "Unpause" button if you would like to reactivate an ad group that has been paused.
- You will then be given the option to turn that ad group “on” or “off.”
The table below displays all available status options for ad groups in your account.
| If your Ad Group status is... | This means... |
| Campaign Deleted | The ad group is not active because its associated campaign has been deleted. This status is available by using the Advanced Search feature which allows you to review previous information and statistics about the deleted ad group. |
| Deleted | The ad group is not active because it has been deleted. This status is available by using the Advanced Search feature to review previous information and statistics about the deleted ad group. |
| Paused | The ad group is not active because it has been manually paused. |
| Inactive, CM Bid Too Low, Min Bid: $x.xx | The Content Match ad group is currently inactive because it is set to an amount less than your minimum required for the ad group to remain active. You will have to increase your Content Match ad group bid to your minimum required bid to change the ad group’s status to ‘Active.’ |
| Campaign Paused | The ad group is not active because its associated campaign has been paused. |
| Campaign Scheduled | The ad group is not active because its associated campaign is not active, but is scheduled to become active at a future start date. |
| Campaign Expired | The ad group is no longer active because its associated campaign’s scheduled end date has passed. |
| Active | The ad group is currently active. |