Yahoo! Search Marketing > Yahoo! Search Marketing Help > Sponsored Search > Learn Online
| Learn about: | Tutorials | Webinar Archives | Webinar Takeaways | Webinar Schedule | Smart Start Guide |
Tutorials
Tutorial – How Audience Targeting Works - NEW!
This flash tutorial explains the targeting options available in your account and where to find them. Learn how to use geo-targeting, ad scheduling (day parting), and demographic bidding.
Tutorial - How Sponsored Search Works
This brief flash tutorial teaches the basics of Sponsored Search and what sets it apart from other advertising.
Tutorial - How to Navigate Your Account
This brief flash tutorial provides a summary of the features and tools in our Sponsored Search platform, and a quick tour of the account interface.
Tutorial – How Bidding and Ranking Works
This flash tutorial provides you with an understanding of our ranking model and what determines an ad’s rank. It also includes important information such as how to use quality index and how to set your bids is provided, along with some helpful tips.
Tutorial – How Ad Testing Works
This brief flash tutorial explores our ad testing feature that allows you to test multiple ads to help you identify effective messages. Learn how to use our ad testing feature, along with its enhancements, to begin taking advantage of all of its benefits and drive the most clicks to your site.
Tutorial - How Geo-Targeting Works
This brief flash tutorial shows you how to use our geo-targeting feature to target your ads to prospective customers in specific geographic locations.
Guide - Analytics Setup Guide
These detailed instructions will help you set up our free analytics tools for your account, to give you better insight into how well your campaigns, ad groups and ads are performing.
