Yahoo! Advertising > Sponsored Search > Fine-tune Your Account
Optimize Your Website
Last Updated: December 15, 2008
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View our Website Improvement Guide (PDF)

Information is included to assist you with:

  • General Suggestions
  • Including a Call to Action
  • Making Your Site Easy to Navigate
  • Simplifying Your Page Layouts
  • Incorporating Search on Your Site
  • Writing for the Web
  • The Purchasing Process: Browsing, Buying, Checkout
  • Creating a Search Engine-friendly Site
  • Things to Avoid
  • Providing Alternative Content for Images
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