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Apparel

This joint research project between Yahoo! and Compete, Inc. finds that consumers using search to shop for apparel on average spend more time at retail sites, are more engaged with the site (such as enlarging images and signing up for emails), and exhibit a higher conversion rate. The study also shows how search influences offline purchases, and includes recommendations for leveraging these important findings.

Search and the Engaged Customer: An Apparel Study (PDF)

Apparel-related Keywords

Increasing the relevance of your keywords can improve your quality score and overall campaign performance. The following file contains keywords that may get you more clicks and improve your campaigns. When selecting keywords, remember to select only those that are relevant to your business. In some cases you may want to create a new ad group to track the performance of the new keywords you have chosen.

Apparel Keywords (Excel)
Apparel Keywords (PDF)

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