To change the geo-targeting¹ preferences associated with a campaign.

1. Click the Campaigns tab.
2. Identify a campaign and click its link.
3. Click the down-arrow to the right of the Campaign Settings button.
4. Select Geo-Targeting.

• To target the entire market:
• Click the Entire Market button.
• To target prospective customers by specific states, provinces, or territories:
1. Click the Specific Regions button. The Target By dropdown list is displayed.
2. Select State/Province/Territory.
3. Select the regions to target.
• To target specific states, provinces, or territories, select the checkboxes next to the regions.
• To target most (but not all) of the available states, provinces, or territories, select the checkbox next to States and Provinces/Territories within your market that appears at the top of the list, and then uncheck boxes next to the states, provinces, or territories that you do not wish to target.
• To target prospective customers by city and surrounding area:
1. Click the Specific Regions button.
2. Select City and Surrounding Area.
3. Search for the cities and surrounding areas to target.
• To search for cities and surrounding areas within a state, province, or territory, click the State/Province/Territory button and select an area from the dropdown list.
• To search for cities and surrounding areas near a specific ZIP/Postal code, click the ZIP/Postal Code button, and then enter the ZIP/Postal code and the radius (in miles) around that ZIP/Postal code that you want to search.
• Click the Search button. A list of cities and surrounding areas appears below.
• Select the checkboxes that correspond to the cities and surrounding areas to target. The Map View tab displays the selected cities and surrounding areas. The Targeted Regions tab lists your selections.
• To target additional cities and surrounding areas in another state or near a different ZIP/Postal code, run the search again.

¹Geo-targeting accuracy is not guaranteed and may vary depending on the level of targeting selected, as well as other factors.