The Click Filter Report provides information for the time frame you designate on the number of clicks on your ads that our Click Protection System has identified as invalid, and, as a result, we did not charge you for. You can customize the report to include or exclude the following data columns:

• Impressions
• Clicks
• Invalid Clicks
• Invalid Click Rate
• Click-through Rate (CTR)
• Cost
• Average Cost-per-Click (CPC)

Additionally, if you are using our analytics tools, you will also have the following columns available in the Click Filter Report:

• Assists
• Click Conversion Rate
• Conversions
• Cost per Conversion
• Revenue
• ROAS (Return-on-Ad-Spend)