The Click Protection System uses a variety of techniques to filter clicks before they show up as a charge on your reports. Our CTP system currently contains thousands of filters, which we continually update to incorporate new learnings, identified bots, etc.

Detecting invalid clicks is very complex and requires real-time 24-hour-a-day 7-days-a-week analysis, and we work continuously to develop and update the Click Protection System. Maintaining advertiser satisfaction is a top priority, which is why we also have dedicated significant resources and employees who are vigilant in their analysis of potential click fraud.