Your landing page may be considered to a certain extent in calculating your quality index. We recommend as a best practice that you choose a landing page that relates very closely to your ad text. This can also help you maximize your conversion rate. Here are some additional tips for improving your landing pages:

• The landing page should take users directly to the product or service described in your ad.
• Make your landing page actionable by including a specific call to action that corresponds to your marketing objective. In other words, close the sale, encourage the user to leave contact information or promote the availability of a download.
• Make the page easy to use. The transaction process should be short and simple and the page should be uncluttered.