The geo-targeting option that is right for you depends on your business and your marketing goals. Here are some examples of different ways to use geo-targeting:

• A local business that has a limited service or delivery area may choose to only target users that correspond to that area. For example, a bakery in San Francisco might geo-target a campaign to San Francisco and its surrounding area because it does not deliver goods outside of that area.
• A business that has multiple locations throughout several cities may use geo-targeting to create unique ads that correspond to each of its locations. This can be particularly useful if one or more locations is running a special promotion or has some other unique feature that you would like to advertise.
• A national online retailer may choose to geo-target a campaign to one state or city and its surrounding area first as a test before distributing the campaign broadly.