There are five basic steps to getting your campaign up and running with Sponsored Search:

1. Target prospective customers by location. Geo-Targeting allows you to target your ad to prospective customers located or interested in particular geographic areas within the market selected for your account. Example: If your business sells real estate within the state of California and you select California as a geo-targeted region, your ads will be shown to potential customers located in California, as well as to search users that may be located outside of California but enter search terms such as "California Real Estate."
2. Select keywords. You select the keywords that best describe your products and services. Once your account is active your ad may be displayed for searches that are relevant to your keywords.
3. Set pricing and budget. Decide the maximum amount you would like to spend each day, as well as the maximum you are willing to pay each time your ad is clicked. You determine your limits and you can change them any time once your account is active, making Sponsored Search an affordable, flexible advertising option.
4. Write the ad copy for your ad. Your ad is comprised of a title and descriptions that describe your site and what you have to offer, as well as a URL that links to your site. Effective ads are short, factual and objectively written. Titles may be up to 40 characters long and descriptions up to 70 characters.
5. Review your ad and activate your account. After you review your ads and provide your contact and billing information, you’ll be on your way to receiving targeted leads from Yahoo! and our vast network of partner sites, including Viacom, Disney.com, CBSNews.com, MTV.com and NickJr.com and others.