Yahoo! Search Marketing
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Yahoo! Search Marketing Help
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Sponsored Search
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Frequently Asked Questions
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Pre Sign-up
Pricing/Budget/Billing
Is Sponsored Search right for my business? Can I use Sponsored Search if I do not have a web site? I don’t sell anything--is Sponsored Search still right for my business? How much will it cost me? Is there a minimum spending requirement, contract length or any other spending obligation? How do I determine how much to spend? How do I pay/how am I billed? What happens to my deposit? How many accounts can I open using the same credit card or PayPal account? Where will my ads appear? How often will my ads appear? How is my ad’s placement on the page determined? What will my ads look like on the search result pages? How do I get into the top of the listings? What is an ad group? How do I find out which ads perform the best? What is ad testing? Is there a monthly spending limit option? Can I generate receipts in billing?
Targeting
How does geo-targeting benefit me? How does geo-targeting work? Which geo-targeting option is right for me? Can I target customers just in my local area? Can I target customers outside of the U.S. and Canada? How do I advertise internationally? In terms of Continent Blocking, which countries are considered part of North America? What is a DMA®? Is geo-targeting available for both Sponsored Search and Content Match? How does geo-targeting work if the IP address corresponds to a proxy? Do I have to pay to use geotargeting? How do you define “Entire Market”? What are the different types of geo-targeted areas? I can use geo-targeting to target certain areas, but can I block ad traffic based on geographical areas? Can I set up different geo-targeted areas for different ads in a campaign? How can I select an area within the DMA®? What is the block continents feature? How do I select the U.S. market and not Canada?
Getting Started
How do I begin? What are the steps for creating an account? What basic terminology should I know? Where can I learn how to use/manage Sponsored Search? What’s the difference between Sponsored Search and Content Match? I had a previous account with Overture/Yahoo! Search Marketing. Should I open a new account? I have a Yahoo! Local Sponsored Search account--should I now open a Yahoo! Sponsored Search account? What is Assisted Set Up?
Click Protection
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