Getting started with Yahoo! Analytics begins with installing the tag(s). There are three tags with full analytics (universal, prospect and conversion) and one tag with conversion-only analytics (conversion).

The tags are used to track four types of visitor interactions with your site:

• Lead - A visitor who lands on your site after clicking on one of your tracked ads
• Browser - A visitor who navigates one page beyond the landing page
• Prospect - A visitor who reaches a page with the Yahoo! Analytics prospect tag
• Conversion - A visitor who reaches a page with the Yahoo! Analytics conversion tag

Either you or your webmaster can complete the tag installation process quickly and easily with the help of our Analytics Setup Guide.