Yahoo! Search Marketing > Yahoo! Search Marketing Help > Sponsored Search > Managing Your Account
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Pricing
As part of the evolution of the Yahoo! Search Marketing advertising system, we take into account the performance of our partners’ traffic when you are charged for a click from that source. Depending on the performance of the traffic source, you can receive discounts on click charges for lower-performing traffic, and potential premiums on click charges for higher-performing traffic.
Here’s how it works:
- We’ll evaluate the quality of traffic from our distribution partners.
- Your click charges can be discounted based on the value of that traffic.
- Discounts and/or premiums will automatically be applied to your click charges.
As always, you will never pay more than the amount you specify as your bid (including any bid adjustments you make for desired audiences) on a particular keyword.
