Yahoo! Search Marketing > Yahoo! Search Marketing Help > Sponsored Search > Advertise Online

Learn about the online sign-up process:

Sign-up for a Yahoo! Search Marketing Account

Target Customers by Geographic Location

Choose Keywords Related to Your Business

Tell Us How Much You'd Like to Spend

Create Your Ad

Review and Activate Your Ad

Related Resources

Create Your Ad

During the online sign-up process, you create one ad that may be displayed when any of your selected keywords are searched. Once your account is established, you can create additional ads and take advantage of our ad testing feature.

The ad you create consists of a:

• Title – displayed on the first line as a link when an ad is displayed. Ad titles have a 40-character limit, including spaces between characters.
• Description – the lines below the title. Ad descriptions have 70-character limit, including spaces between characters.
• URL – this is the website address destination related to the keyword. URLs have a 1024-character limit.

The title, description and URL make up the ad that may be displayed to prospective customers. You should make sure that the titles and descriptions you write provide compelling, accurate information about the products and services offered on your site. A well written, highly relevant title and description can help increase the likelihood that your ad will be clicked, which can provide more opportunities to bring prospective customers to your web site.

During the ad creation process you can click on your selected keywords and view existing ads from competitors who have bid on the same keywords.

Once you activate your account, you can create additional ads and take advantage of our Ad Testing and Ad Optimization features.

For additional information and best practices on writing ads and choosing URLs, see Writing an Effective Title and Description for Your Ads and Choosing the Right URL.

Next: Step 5 - How Do I Sign Up for Yahoo! Search Marketing? – Activate or Save Your Ad