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Analytics
Conversion-only Analytics
The conversion-only analytics package is designed to show you how many conversions result from clicks that are generated by your Yahoo! campaign. In addition to conversions, you’ll be able to see total revenue generated by the conversions (if set up to pass constant or dynamic revenue value).
Learn more about Conversion-only Analytics.Full Analytics
Tracks not only conversions, but also website activity after an online advertisement is clicked; it provides a deeper view into your sales/lead funnel.Learn more about Full Analytics.

