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Reports, Measuring and Tracking

Last Updated: December 16, 2008
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Yahoo! Search Marketing > Yahoo! Search Marketing Help > Sponsored Search > Managing Your Account

Learn about: Tracking Business Metrics Reporting Tracking URLs Analytics Related Resources


Analytics

Conversion-only Analytics

The conversion-only analytics package is designed to show you how many conversions result from clicks that are generated by your Yahoo! campaign. In addition to conversions, you’ll be able to see total revenue generated by the conversions (if set up to pass constant or dynamic revenue value).

Learn more about Conversion-only Analytics.


Full Analytics

Tracks not only conversions, but also website activity after an online advertisement is clicked; it provides a deeper view into your sales/lead funnel.

Learn more about Full Analytics.

Learn more about Analytics Settings.


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