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Webinar Archives
These sessions provide an in-depth overview of your account, as well as a forum for advertiser questions. We encourage you to listen to one or all of the webinars in this archive.
LEGAL DISCLAIMER: The information contained in the Chat window of these webinars is for general guidance only. Please refer to the published materials in this Help Center or in the Yahoo! Search Marketing Application Help to find information and procedures regarding our features.
| Webinar | Length | Brief Description | Format | Link to Download |
| More Recent | ||||
| Enhanced Targeting Capabilities | 40 mins | This webinar covered enhanced targeting capabilities and features available in March of 2009. The webinar reviews demographic bidding, enhanced geo-targeting, and ad scheduling (day parting), as well as where to find them in your account. | HTML | View Webinar |
| Dads and Grads Webinar | 35 mins | The one-hour webinar covered the following: trends in Father's Day and Graduation consumer spending habits, how to write strong, targeted ads, examples of how “father's day” and "graduation" keywords can best be implemented into your campaign, and search advertising best practices for the season. | HTML | View Webinar |
| 2008 Holiday Seasonal Trends and Search Best Practices - Beginner | 40 mins | This webinar covered consumer’s search and shopping trends during the Holiday season including online purchase behaviors and search volume trends. The webinar also included search best practices for the Holiday season. | HTML |
View Webinar View Slides |
| 2008 Holiday Seasonal Trends and Search Best Practices - Advanced | 40 mins | This webinar covered consumer’s search and shopping trends during the Holiday season including online purchase behaviors and search volume trends. The webinar also included search best practices and search and display. | HTML |
View Webinar View Slides |
| Getting Started with Yahoo! Search Marketing | 48mins | This webinar is a great introduction to search engine marketing as well as Sponsored Search with Yahoo! Search Marketing. Yahoo! staff will walk you through the search engine marketing (SEM) fundamentals, including how it works and why your company should be advertising in search engines. | HTML |
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| How to Create Successful Campaigns | 1hr 14mins | There’s more to search marketing than selecting keywords and writing ads. Our free tools can increase the effectiveness of your campaigns. We’ll cover using geo-targeting, where to set your match types, keyword insertion, alternate text and more! Click here for top takeaways from this webinar! |
HTML |
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| How to Create Successful Keywords and Ads | 1 hr 6mins | Find out how increase site traffic by using "tail" or "niche" terms. We'll show you how to improve the visbility of your ads and increase your keyword relevance by using free tools like ad testing, keyword insertion and the Advanced match type. Click here for top takeaways from this webinar! |
HTML |
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| How to Improve Ad Quality | 1hr 11mins | Understanding your quality index is important in helping you reduce your cost-per-click and improve the position of your ads. Find out where to find your quality index and what it means, plus learn how to optimize your bids and improve ad quality. Click here for top takeaways from this webinar! |
HTML |
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| Pricing Update Webinar | 59 mins | This webinar covers minimum bids for Sponsored Search no longer being fixed at $.10. Your new Sponsored Search minimum bids can be lower or higher than $.10, depending on value and quality. | HTML | View Webinar |
| Older | ||||
| Key Terms and Account Structure | 55 mins | An overview of key terms in sponsored search and the account structure. | HTML |
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| Creating a New Campaign | 84 mins | Walks you through the 8 steps to create a new campaign to meet your business goals. | HTML | View Webinar |
| Keyword Tips and Best Practices | 32 mins | This webinar covers expanding the number of your keywords is an important approach to increase your number of prospective customers. | HTML |
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| Quality Index, Bidding and Forecasting | 64 mins | Find out how to improve your quality index, so you can be rewarded with higher placement in search results and a lower cost-per-click. Also, find out how to use forecasting tools to help you determine your bid amount on a keyword. | HTML |
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| Reporting | 43 mins | This webinar will highlight how to use and interpret key reports to help you manage your account. | HTML |
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| Ad Testing | 52 mins | An overview of ad testing in Y!SM Sponsored Search and how to get the most out of this feature. | HTML |
View Webinar View Slides |
| Account Walk Through Pt.1 Account Walk Through Pt.2 |
20 mins 43 mins |
A two-part comprehensive walk through of the account interface. This includes descriptions of tabs, fields, and how to use features. | .wmv | View Webinar (1)
View Webinar (2) |
| Ad Ranking Overview | 14 mins | An overview of ad ranking in Y!SM Sponsored Search and how to get the most out of this feature. | .wmv | View Webinar |
| Campaign Optimization | slides only | An overview of Campaign Optimization and Full Analytics. Campaign Optimization and Full Analytics are advanced features that are currently available to our higher spending advertisers only. When your account reaches a certain spend level, these features can be enabled in your account. | View Slides |