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Wireless
This 12-month study completed by Compete Inc. clearly demonstrates that online is the wireless industry’s largest and strongest point of contact with consumers. At least 23.9 million shoppers a year search online for wireless service, representing 75% of all wireless consumers and more than $12.6 billion in potential annual service revenue. These customers also state that search is the media source that influenced their purchase the most, higher than TV, radio or print ads.
Search: A Valued Info Source for Wireless Shoppers (PDF)Wireless-related Keywords
Increasing the relevance of your keywords can improve your quality score and overall campaign performance. The following file contains keywords that may get you more clicks and improve your campaigns. When selecting keywords, remember to select only those that are relevant to your business. In some cases you may want to create a new ad group to track the performance of the new keywords you have chosen.
Wireless Keywords (Excel)
Wireless Keywords (PDF)
