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Travel
A panel of two million consumers contributed to this study conducted by comScore Networks, which showed that web searches from a single month (April 2005) were linked to $6.6 billion in U.S. online travel bookings. Additionally, the report detailed how 35 million consumers use web search engines to plan travel and 83% of web-enabled travelers plan to use it in the future, but there is also an enlightening fact regarding latency in the completion of transactions after the initial search.
Web Search’s Role in Travel Research and Purchase (PDF)Travel-related Keywords
Increasing the relevance of your keywords can improve your quality score and overall campaign performance. The following file contains keywords that may get you more clicks and improve your campaigns. When selecting keywords, remember to select only those that are relevant to your business. In some cases you may want to create a new ad group to track the performance of the new keywords you have chosen.
Travel Keywords (Excel)
Travel Keywords (PDF)
