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Legal Services

Word-of-mouth isn’t the only way people are finding reputable legal professionals these days. Most clients consider online resources essential in the gathering of information on legal service providers. In fact, a Yahoo! study conducted in April 2008 confirms that 62% of clients use the Internet prior to selecting a lawyer or attorney.

Learn more by reading our study (PDF), which details how clients spend an average of eight hours performing online research to get details about their legal situation and options, and 80% choose their attorney within one week, often out of the need for immediacy.

Legal Services-related Keywords
Increasing the relevance of your keywords can improve your quality score and overall campaign performance. The following file contains keywords that may get you more clicks and improve your campaigns. When selecting keywords, remember to select only those that are relevant to your business. In some cases you may want to create a new ad group to track the performance of the new keywords you have chosen.

Legal Services Keywords (Excel)
Legal Services Keywords (PDF)


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