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Health Care
In a study conducted by Yahoo!, 84% of the participants seeking a physician for an elective medical procedure used the Internet prior to making their physician selection. The most sought-after physicians were chiropractors, dermatologists and plastic surgeons.
Learn more by reading our Health Care study (PDF).
Health Care-related Keywords
Increasing the relevance of your keywords can improve your quality score and overall campaign performance. The following file contains keywords that may get you more clicks and improve your campaigns. When selecting keywords, remember to select only those that are relevant to your business. In some cases you may want to create a new ad group to track the performance of the new keywords you have chosen.
Health Care Keywords (PDF)
