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Automotive
To better understand the key performance drivers of the automotive retail business in the Internet Age, Yahoo! and The Cobalt Group partnered to design a two-part study.
2007 Auto Dealer eBusiness Performance Study (PDF)Automotive-related Keywords
Increasing the relevance of your keywords can improve your quality score and overall campaign performance. The following file contains keywords that may get you more clicks and improve your campaigns. When selecting keywords, remember to select only those that are relevant to your business. In some cases you may want to create a new ad group to track the performance of the new keywords you have chosen.
Automotive Keywords (Excel)
Automotive Keywords (PDF)
