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Account Dashboard

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Account Dashboard

• Setting Date Ranges
• Alerts
• Performance and Account Summary Tabs

• Performance
• Account Summary

• Top and Watched Lists

• Navigating between Items in the Top and Watched Lists

The Dashboard tab offers an at-a-glance view of your account and campaign performance. Alert notices and graphical displays of important performance metrics provide an overview of what’s working and what’s not—and can help you better manage your account. You can also create campaigns from the Dashboard by clicking on the Create Campaigns link.

The Dashboard (with the exception of the Alerts panel) will automatically remember your view preferences based on the most recent customizations you made in the page.

For example: If you selected Watched Campaigns from the Top and Watched drop down list and then navigated to a different section of the account, the Dashboard will automatically remember your most recent customization when you come back to the page. Your preferred defaults are automatically saved when you make a new selection.

Setting Date Ranges

Date range settings are saved when you move between your account pages. You may set your date ranges to customized start and end dates or use one of our pre-defined date ranges. The date ranges you set will "stick" as you move throughout your account summary and detail pages.

Learn more about date ranges and how to edit your settings

Alerts

Receive important notifications related to opportunities, editorial issues, your campaigns, billing and payments, your keyword and ad group minimum bids, and ads with a low quality index using the Alerts feature.

The alert feature provides important notifications and reminders designed to help you better manage your account.

1. Choose to view “All Alerts” or alerts specific to “Billing and Payments,” “Editorial,” “Campaigns” or “Opportunities” by selecting from the pull-down menu.
2. Click on the “View All” link to be taken directly to your Alerts Summary page. (see below).
3. Click on a specific alert and be taken directly to the area of your account that requires attention.
4. Click on the icon next to the alert to remove it from the panel. You will still be able to access the deleted alerts from the Alerts page.

Alerts Summary

The Alerts Summary page enables you to view, manage and delete your alerts, using filter-based search functionality.

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1. Search alerts by type, priority, account, level and specific keywords.
2. Specify date ranges.
3. Permanently remove an alert by selecting the box to its left and clicking the “delete” button.
4. Click directly into an alert notification or reminder to review its content.

Learn more about Alerts and how to edit your alerts settings.

Performance and Account Summary

Use the Performance and Account Summary tabs to view graphs and key metrics for a snapshot of your account performance.

Performance Tab

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The Performance tab provides a graphical representation and snapshot of your account’s performance, which enables you to:

1. Select the content that you would like to see displayed as a graph. You may choose to chart impressions, clicks or cost metrics.
2. Review the performance of your account on a day-to-day basis to identify increases and decreases in activity or costs/spend.

Learn more about the Performance tab and how to view performance graphs.

Account Summary Tab

The Account Summary tab provides a summary of your account. (Note that if you are viewing the Dashboard for multiple accounts, the Account Summary tab is not available.)

You can view the following information:

• Total Keywords: View the total number of keywords in your account and the maximum number of keywords allowed for your account.
• Total Campaigns: View the total number of campaigns in your account and the maximum number of campaigns allowed for your account.
• Low Quality Index Ads: View list of ads that are not performing well.
• Account Daily Spending Limit: View the account daily spending limit for your account. Select the account daily spending limit link to change this amount.¹
• Account Balance: View your account balance. Select the account balance link to change this amount.
• Account Balance as of: Date and time that the account had that balance.
• Average Daily Click Charges: View the average daily click charges for your account.
• Estimated Account Depletion: View the estimated number of days until your account balance is depleted.

High-spend advertisers who are billed via  invoice (rather than pre-pay) can also view information related to their insertion order via the account Dashboard.

In the Account Summary panel, click Invoice next to Estimated Account Depletion (Note: this link will only appear if you are billed on an invoice basis).

The Insertion Order pop-up window displays with the following information;

• Start Date (Set or non-stop)
• End Date (Set or non-stop)
• Type (Monthly or Total)
• Amount (Fixed or No-Cap)
• Amount Remaining
• Amount Remaining as of: (Date-timestamp)

¹ You may be charged up to 10% above your daily spending limit. Charges exceeding 10% of the account daily spending limit may be eligible for a refund.

Learn more about the Account Summary tab and how to view your account information

Top and Watched Lists

Top lists and Watched lists offer convenient access to your top and watched items. The top lists display the campaigns, ad groups, ads and keywords on which you are spending the most money. The watched lists display the campaigns, ad groups, ads and keywords that you wish to monitor.

The Top and Watched List will automatically remember your view preferences based on your most recent selection.

For example: If you selected Watched Campaigns from the Top and Watched drop down list and then navigated to a different section of the account, the Dashboard will automatically remember your most recent customization when you come back to the page during the same session or multiple sessions.

The preferred defaults will automatically change when you make a new selection.

Within the Top lists and Watched lists panel you can:

1. View campaigns, ad groups and keywords marked as top or watched. Watched campaigns, ad groups and keywords can be set by you while top campaigns, ad groups and keywords are automatically selected by the system.
2. You can view the appropriate lists by making a selection from the dropdown menu.
3. Specify a date range for metrics that you want to review.
4. View the status (e.g. Active, Pending Inactive, Inactive, Paused) of your campaigns, ad groups, and keywords.
5. Click directly into a specific campaign, ad group or keyword.

To add or delete items in your watch list, click the Edit Watch List button located on the Campaigns, Campaign Details and Ad Group Details pages within the Campaigns tab.

Navigating between Items in the Top and Watched Lists

• If your Top lists and Watched lists include elements from multiple campaigns or ad groups, click the “Next” and “Previous” buttons to move between them with one click.

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• When you “hover” over the Next or Previous buttons, the next or previous ad group in the series will be displayed.

• When the Next or Previous button is “grayed out” (not clickable), it means that you have reached the end or beginning of the list, and there are no more objects to move to.

Learn more about Top and Watched Lists and how to view your campaign, ad group and keyword lists

Next: General Account Information – Related Resources